RealPage 2009 User Conference

Apcreative: Design for Advertising, in partnership with Pat Beckman Advertising, designed RealPage's 2009 User Conference look. We designed the logo, website and a PDF brochure look. A screen capture of the site is below. Here is the link to the site.

CD Cover Idea

I spent a couple of hours playing around with an idea for a CD cover for a band named Amid the Crash, a Christian alternative rock band.

Christian Alliance For Adoption Website

I have just finished designing the web site for Christian Alliance For Orphans.

Click here to see the site.

Click on the image below to see an image of the site.

Christian Alliance for Orphans is an organization comprised of partners that want to connect with YOU to help orphans around the world. They are a great resource for anyone, church or organization looking to connect to help make life better for orphans.

We had to have the basic site up by today and we made our deadline! We just started the process last Monday, so I am feeling good about what we were able to get done. It will need some tweaking and probably need some cleaning up, but take look at the site and let me know what you think.

Magazine Illustration

I do some illustration for the magazine Buckner publishes from time to time. Here are a few examples along with a few extra spreads to show context.

Proposed Buckner Ad Campaign

In 2006, I designed this series of ads to tell the Buckner story from different perspectives. I wanted to convey to the reader that Buckner impacts people in many ways through its many and diverse ministries. Some of the ads tell how Buckner impacted mission trip participants. Some tell the story of people helped by the various ministries of Buckner. One even tells the story of how we sheltered a small Katrina victim in her time of need. I liked the idea of people telling the story of how Buckner impacted them because it's stories that move people to action. Plus, this campaign could utilize every area of our ministry - or focus on just one ministry. Each ad also ended with a call-to-action phrase to encourage the reader to get involved.

The campaign was never run in the format shown in the samples (you'll note that the body copy is mostly greeked - the ads never made it to the writing stage), but the next post below shows how the idea and look were eventually run in the form of our Go. Be. Do. ads.

Buckner Go. Be. Do. Ads

The 2 ads below are the eventual culmination of the proposed ads in the post right before this one. 2007 was the dawn of a new era at Buckner with missions being the marketing focus. We chose the look from the above proposed ads, changed the focus to missions - hence the Go. Be. Do. theme and ran these ads in multiple publications such as Christianity Today and WORLD magazine.

Buckner International President's Report

The next 3 posts will be selected spreads from this year's Buckner International President's Report that I designed. The square windows on the first few pages are actually die cut windows - which is why you see some photos more than once - you're actually seeing through to subsequent and previous pages through the die cut windows. This is much more effective when looking at the actual piece. There is also a fold-out map showing Buckner worldwide presence. Hard to show these features online!

There is an online version of this piece here as well

Buckner International President's Report, Continued

Buckner International President's Report, Continued

Logos Logos Logos!

Below are some logos I have designed over the years. Feel free to ask me about any of them and hire me to design a logo for you!

Buckner 3x3 Displays

The below images on the next 3 posts are the series of trade show displays I designed for the 2008-2009 convention season for Buckner International. We all know how busy and cram-packed conventions can be, and with a limited budget I designed the displays using large, inviting faces of children, iconic images and bright lively colors to attract as much attention as possible. The images shown are Xpressions displays that are made of cloth and then stretched at odd and interesting angles on to the supporting display stand. Hopefully, I will be able to get some snap snap shots of the actual displays soon. There are 3 different sizes represented in the next 3 posts.

Buckner 2x2 Displays

2x2 Xpressions Displays

Buckner 1x3 Displays

Buckner President's Vision Trip Brochure

Buckner Adoption and Maternity Services

This is a pocket folder used to send information to young women in crisis pregnancy situations that contact Buckner and request information about Buckner Adoption and Maternity services.

Aim For Success "Freedom to Succeed" Booklet

Aim For Success is a non-profit, Christian-based organization that gives presentations to students, teachers and parents in schools, churches and other organizations to educate them about choices pertaining to premarital sex. The presentations are based on the idea that they can be successful in life if they make wise choices regarding sex. The booklet shown is handed out to the students at the "Freedom to Succeed" presentations as a companion to the actual presentation - to remind them of what they've seen - a piece of the presentation they can take with them and refer back to. The imagery and text is very wild, wacky and kid-friendly.

Aim For Success "Achieve Success" Student Booklet

Urban Land Institute

Urban Land Institute is a non-profit organization that provides leadership in the responsible use of land and in creating and sustaining thriving communities worldwide. This mailer brochure is the first of 5 pieces I designed to increase their membership. This is a project a business partner and I have done for the past 5 years and we have increased membership by over 1,000 with these incentive promotions every year.

Urban Land Institute Continued

These pieces were PDF's that were sent every quarter during the year to remind readers to continue to sign up new members to ULI in order to win the trips. These followed the initial mailing of the brochure (shown in the previous posting).

RealPage

RealPage provides online solutions to managing multi-family housing. The challenge with RealPage is how to communicate simply and effectively, all of the different product lines they offer apartment owners and managers to help them manage their properties more profitably. Each product is represented by a "product wheel" that appears on each product's brochure that tells the readers what the product does. There are 5 different products to choose from. Users can mix and match or use all at once to fit their properties' needs. The design and copy branded each brochure as part of an overall family of RealPage products so the reader would know that all of the 5 products work separately, but to get the maximum benefit, the user would need to subscribe to the whole package. I used this branding "look" on all items which includes trade show displays and advertising - to create consistency and make the pieces readily identified with RealPage to their target market.

Buckner Today

These images are the cover and miscellaneous spreads from the latest issue of Buckner Today, the quarterly magazine telling the story of Buckner's impact on the people they serve.

The Crossing Baptist Church Brochure

I came up with the concept, design and developed the copy for this church's message to the community it resides in - which is suburban America that mixes ethnic groups, business professionals, working class and stay-at-home parents. The one thing that these groups have in common is busyness. We're all busy with life and need a place of refuge. The message of the brochure - as well as all other pieces promoting the church to the community - is that The Crossing is that place of refuge.