In 2006, I designed this series of ads to tell the Buckner story from different perspectives. I wanted to convey to the reader that Buckner impacts people in many ways through its many and diverse ministries. Some of the ads tell how Buckner impacted mission trip participants. Some tell the story of people helped by the various ministries of Buckner. One even tells the story of how we sheltered a small Katrina victim in her time of need. I liked the idea of people telling the story of how Buckner impacted them because it's stories that move people to action. Plus, this campaign could utilize every area of our ministry - or focus on just one ministry. Each ad also ended with a call-to-action phrase to encourage the reader to get involved.
The campaign was never run in the format shown in the samples (you'll note that the body copy is mostly greeked - the ads never made it to the writing stage), but the next post below shows how the idea and look were eventually run in the form of our Go. Be. Do. ads.