RealPage

RealPage provides online solutions to managing multi-family housing. The challenge with RealPage is how to communicate simply and effectively, all of the different product lines they offer apartment owners and managers to help them manage their properties more profitably. Each product is represented by a "product wheel" that appears on each product's brochure that tells the readers what the product does. There are 5 different products to choose from. Users can mix and match or use all at once to fit their properties' needs. The design and copy branded each brochure as part of an overall family of RealPage products so the reader would know that all of the 5 products work separately, but to get the maximum benefit, the user would need to subscribe to the whole package. I used this branding "look" on all items which includes trade show displays and advertising - to create consistency and make the pieces readily identified with RealPage to their target market.